Brand and Creative Leadership

I’m a Design and Creative Director with over 16 years’ experience building brands, shaping collections and creating product that connects creative vision with commercial reality.

My background spans premium and contemporary womenswear, with deep expertise in denim alongside ready-to-wear, tailoring, outerwear, knitwear and lifestyle categories. I’ve worked both within established brands and alongside founders, taking ideas from their earliest creative direction through to fully realised collections, campaigns and customer experiences.

At the heart of what I do is brand and creative leadership. I love defining what makes a brand distinctive, translating that into a clear product and visual language, and bringing together design, product, sales and storytelling around one strong point of view.